Rock-A-Field

Rock-A-Field is Luxembourg's biggest open-air music festival. Every year it features both international and local acts, including some pretty big names like Skrillex, Kings of Leon, Muse, Queens of the Stone Age, etc... I was first commissioned to create the visual identity for the 2014 edition. The brief was pretty open, but there were a couple of constraints to respect, as with any project. My first reflection was to create a mascot for the festival, that could be used on promotional material. The result is a red fox with tribal patterns in his tail and sunglasses. The fox as an animal has a strong link to luxembourgish culture through the fable "Den Renert" by Michel Rodange, so it was a perfect fit. Once this was established, it was all a matter of condensing everything into posters, merch, website- and app-designs, wayfinding for the festival site, and other promotional material. Following this, I was also asked to create the 2015 identity, largely based on the same elements.

The work presented here is a selection from both years.

http://omniscientbeing.com/files/gimgs/68_raflogo.png
http://omniscientbeing.com/files/gimgs/68_rafmainvisualdetail.jpg
http://omniscientbeing.com/files/gimgs/68_rafmainvisualdetail2.jpg
http://omniscientbeing.com/files/gimgs/68_rafmainvisual.jpg
http://omniscientbeing.com/files/gimgs/68_postermockupdin.jpg
http://omniscientbeing.com/files/gimgs/68_img1873.jpg
http://omniscientbeing.com/files/gimgs/68_rafearlybirdmockup.jpg
http://omniscientbeing.com/files/gimgs/68_rafwebmockup.jpg
http://omniscientbeing.com/files/gimgs/68_dsc02745.jpg
http://omniscientbeing.com/files/gimgs/68_rafaltlogos.png
http://omniscientbeing.com/files/gimgs/68_dsc03292.jpg
http://omniscientbeing.com/files/gimgs/68_dsc03244.jpg
http://omniscientbeing.com/files/gimgs/68_dsc03194.jpg
http://omniscientbeing.com/files/gimgs/68_dsc03256.jpg
http://omniscientbeing.com/files/gimgs/68_dsc03223.jpg
http://omniscientbeing.com/files/gimgs/68_dsc03225.jpg
http://omniscientbeing.com/files/gimgs/68_dsc03271.jpg
http://omniscientbeing.com/files/gimgs/68_dsc03231.jpg
http://omniscientbeing.com/files/gimgs/68_dsc03239.jpg
http://omniscientbeing.com/files/gimgs/68_dsc03276.jpg
http://omniscientbeing.com/files/gimgs/68_dsc03206.jpg
http://omniscientbeing.com/files/gimgs/68_dsc03217.jpg
http://omniscientbeing.com/files/gimgs/68_dsc03221.jpg
http://omniscientbeing.com/files/gimgs/68_dsc02727.jpg
http://omniscientbeing.com/files/gimgs/68_screen-shot-2015-11-03-at-095024.png
http://omniscientbeing.com/files/gimgs/68_sdc10752.jpg